Resources

The tools behind the work.

Second Chair builds these with every client, fitted to their product and buyers. Here's what each one is for.

Call plan

Discovery Is The Demo call plan

A one-page plan for a first technical call. What to prepare, what to ask before showing anything, what to show once the buyer has named their problem, and how to end on a dated next step.

Built for: Founders and AEs running first calls

Question bank

Discovery question bank

Questions about what already happened, grouped into five parts of the deal: how they work today, the problem, what it costs, who decides, and the timeline.

Built for: AEs taking over discovery from the founder

Objections

The 5-step objection reply

A five-step way to answer pushback by finding the real concern first. Includes the five kinds of objection and the question to ask for each one.

Built for: Anyone whose deals stall after a good demo

RFP

Outcome-First RFP outline

A go or no-go check before you spend hours on a bid, and an order for every answer that leads with what the buyer wants to change.

Built for: Teams answering their first RFPs or security questionnaires

Want one?

Ask for the one you need.

Tell me which one and a bit about your team. I'll reply by email.