I'm Dean. I've spent 10+ years running technical sales calls. Through Second Chair, I get founders off their sales calls. Through coaching, I help SEs land the role and get better at it.
You hired an AE, but every technical call still needs you. I run those calls and train your team to take them over.
See how it works → CoachingBreak into presales, or get better at it. Resume, interviews, demos, discovery and technical wins, 1:1.
See coaching →For B2B SaaS founders who've hired a first AE and still take most technical calls themselves.
Where your deals stall, and the plan to fix it.
I run your technical calls and train your AE to take them over. When you're ready to hire a full-time SE, I help write the role and hand over.
Your AEs and SEs run the calls. I review the recordings and coach on discovery, demos and technical wins.
Every engagement is scoped on a free intro call. You get a fixed quote before anything starts.
I moved into tech from criminology, so I know what the switch takes. Now I coach the skills hiring managers test for.
6 weeks, 1:1. For people moving into an SE or solutions consulting role.
Practice the discovery round and the demo round with written feedback. Build a demo story you can reuse.
For working SEs. Better discovery, sharper demos, and more technical wins, using your real calls.
Rewritten for presales roles, with one round of revisions.
My first technical job was training 300+ police and investigators on case analysis software. Explaining complex tools to people with no patience for jargon is still the skill I use most.
That's why I coach both sides. Founders need someone who can run the technical call. SEs need someone who has been the career changer.
Client names are kept private.
What happened: at a global manufacturer, the technical eval went well and then stopped. I asked for a direct talk with the economic buyer. The worry was change inside their company, not the product.
Moved to contract within 3 weeks of naming the real concern.
What happened: for a large US municipality, I ran discovery across five groups, built an ROI model on their budget lines and demoed with their own data.
Closed at $1.3M TCV, the largest government deal that year.
What happened: the champion had left. I found a new contact, ran discovery from scratch, and rebuilt the business case around what they cared about now.
A cold deal needs a new way in, not another follow-up.
What happened: a large transportation deal looked strong. I checked technical fit but never confirmed who owned the budget. It ended in no decision.
I haven't skipped the budget question since. Neither will your team.
Two minutes. I read every one before we talk.
I'll read your answers before we talk. The call is 30 minutes.
I read every application myself, so give me a couple of days.
Yes, once we agree on it. I learn your product and shadow your calls first, and you watch my first few before I run any alone.
That's the plan. I help write the job description, sit in on interviews if you want, and hand over the discovery guide, demo flow and call notes.
Every engagement is scoped on the intro call, and you get a fixed quote before anything starts. Coaching applicants get pricing by email.
No, and be careful of anyone who says it can. What I can do is make you a stronger candidate: clearer positioning, better interviews, and a demo you're proud of.
No. I have a criminology degree. What matters is learning the product deeply, asking good questions and explaining things simply.